Objective
Improve integral service lines (Kent Hospital’s Cancer Care and Women & Infants’ Having A Baby) web presence through creating a more robust experience via content organization and imagery.
Responsibilities
Kent Hospital, Cancer Care
- Implemented a web presence utilizing printed materials
- Emphasis on video content, FAQ’s, patient stories, and contact information
Women & Infants, Having A Baby
- The Pregnancy Planner brought in 40% of Women and Infants traffic through being number one in Google rankings for multiple pregnancy related returns, yet after previewing the pregnancy planner over 80% left the site
- Goal → Emphasize the spectrum of W&I’s services, striving to capture this audience’s attention and direct them to further information within the Having A Baby microsite
- After 3 months the pregnancy planners bounce rate decreased to 45%
- Goal → Emphasize the spectrum of W&I’s services, striving to capture this audience’s attention and direct them to further information within the Having A Baby microsite
- Drafted pull quotes to highlight the main themes and values associated with each step in motherhood
- Implemented right side, image driven, banners — these capitalized on the audience’s gravitation to imagery and were the driving force behind the decreased bounce rate
Kent Cancer Care – Homepage
Interior page
Having A Baby – Homepage
Interior page
Interior page – Pregnancy Planner
Chelsea Colaluca 
Leave a comment