Objective

Position Care New England as leaders in health care reform.

Overview

“Transforming the future of health care” campaign emerged from research that depicted the citizens of Rhode Island’s uncertainty about health care reform and 50% recognition of the Care New England brand. The campaign was the marketing priority for FY13 and advertising resources were allocated to television, transportation, and print. All bearing the call to action www.carenewengland.org/transform.

Responsibilities

  • Worked alongside web manager to curate content – conducting interviews with leadership and agency partners
  • Once the content was approved I hit the drawing board and built the site in it’s entirety. Strategically implementing key words, assuring ease of navigation, coordinating graphic elements, and promoting the monthly e-newsletter.
  • Generated bi-weekly analytic reports which captured which pages were receiving the most engagement, how the audience was being referred to the page, and location data

Homepage

Transforming

Interior page — Innovation Advisors

Transforming

 

Multimedia

Dennis

 

 

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