My Stopover

Objective/Overview

Icelandair is currently running a campaign called #MyStopover, which focuses on the fact that the airline allows passengers to stopover in Iceland on their way to/from Europe. As part of the campaign, Icelander asked potential passengers to send stories nominating someone they know for a Surprise Stopover.

One nomination includes Farmer Joe. Icelander wants to make a video debut to release leading up to Father’s Day that features the story, which will need to appeal to perspective passengers in the US and Europe.

View the report

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