While working towards my masters in Global Marketing Communications & Advertising I was assigned to read Ogilvy on Advertising.
In one day where I couldn’t stop flipping or highlighting, I finished his novel directed towards aspiring advertisers and was assured I was paving my way towards the right place. Below are some of Ogilvy’s excerpts within his section “hiring” and a few of my thoughts on the subject.
“If you will take my advice, don’t get a job in advertising unless it interests you more than anything in the world.”
In kindergarten I convinced my teacher that it shouldn’t just be the sixth graders that read to us during story hour – I was completely willing and able. Perhaps it was was my persistence, but she agreed.
I stood before the class and flipped through a book well above my reading level. It had immaculate pictures of jungle animals. I invented the characters, the problem, and the resolution.
It’s my earliest memory of being lost within a moment – the beginning of my passion for telling stories.
“I have found that they always have well-furnished minds. They give evidence of exceptional curiosity about every subject under the sun. They have an above-average sense of humor. And they have a fanatical interest in the craft of advertising”
“If they were leaders between the ages of 18 and 22, the odds are that they will emerge as leaders in middle life.”
“Instead of resisting innovation, they symbolize it – and companies cannot grow without innovation.”