When Trends Demand Quality Brands Demand Change

When Trends Demand Quality Brands Demand Change

With quality at the forefront advertising can become a powerful driver of social change. Yet no change ever commenced without first recognizing a problem. VS Mag’s latest cinematic initiative, Aspirational, forces the audience to stare the current dynamic between the culture of twenty-something’s (and beyond) and the role that social networking plays in their lives.

Here Comes the Bride, All Dressed in Dread

Here Comes the Bride, All Dressed in Dread

Why did Thea’s blog attract 500,000 page views in a matter of weeks, becoming Norway’s most viewed site in a single day?

Because this bride to be is 12 years old and her soon to be husband is 37.

Rugby Reminiscing: The Sport Of Capturing and Keeping Attention

Rugby Reminiscing: The Sport Of Capturing and Keeping Attention

My rugby knowledge is empty of rules and guidelines, absent of any clues as to how the game even begins. Yet, I can offer enough to appear well-informed, “All I know is I only leave a game on if I hear Bill MacLearn’s voice.” My minute knowledge can be accredited to Guinness, who released an extension of their “Made of More” campaign, focused on rugby’s soul – inspirational characters and integrity.

Sight Without Vision: Technology’s Ability To Turn Back Time

Sight Without Vision: Technology’s Ability To Turn Back Time

The immense population of those suffering from vision loss creates an opportunity and a challenge for marketers as gaining these consumers’ loyalty is only possible through innovation. The objective remains creating an association between an organization and someone’s strung together moments, but the methodology must adapt to match the circumstances of this unique target audience.

Scripts, Screens, and Sewing Machines – Oh My!

Scripts, Screens, and Sewing Machines – Oh My!

In tying words to visual details a captivating film emerges. One may argue that the most important detail, the one that indirectly gives the audience insight on the character’s role in space and time, is the costume.

The Handyman’s Tale

The Handyman’s Tale

The power of storytelling proves itself through comparing the differing strategies. Consider tomorrow, will the scent of mulch trigger your memory to the smiling man wheel barreling his Home Depot product? Probably not.

Just Do It: Defining “It” Across Cultures

Just Do It: Defining “It” Across Cultures

Adthropologist. When I encountered that descriptor for the first time I felt like I struck gold. I finally possessed the string of letters, the five syllables that I could proudly say when someone asked, “What do you want to be when you grow up?” The idea enthralled me, that an advertiser’s final piece was not […]

When Having a Baby Includes You, Your Partner, and a Brand

When Having a Baby Includes You, Your Partner, and a Brand

In order for businesses to flourish and infiltrate the lives of their consumers their problems require creative solutions that result in connectivity and a competitive advantage. This week we heard the example of Nike Plus – how athletes are not only buying a shoe, but a digital system that tracks their progress, allowing Nike to […]