Run your fingers through my words. Or, less creepily, browse this section.
Skills & Abilities
Creativity isn’t limited to poetic persuasion and captivating imagery. Creativity also comes in the form of taking a problem and approaching it from unique angles.
I creatively analyze.
Instead of sonnets or symphonies I curate unique strategies that are supported by quantitative and qualitative data and societal trendspotting.
Print is dying. TV fasts forwards. Everyone lusts for measurement.
Tasks must be approached with the knowledge that we’re amongst the ever innovating web.
My experience on CNE’s Digital & Design Strategy team equipped me with critical skills – SEO, keyword analysis, referral tracking, a firm grasp of Google Analytics, a kinship with all things social media, and the prioritization of user experience.
It live’s within consumers’ perceptions – molded by exposure to branded actions.
Management expert Peter Drucker explained, “The purpose of business is to create a customer.” Customers emerge from fulfilling a need or a want, positioning is the supply to that demand.
Strategizing an effective one is my high.
Blog: A Storytelling Stalker
The advertisements that've made my heart pang or curiosity stir.
With quality at the forefront advertising can become a powerful driver of social change. Yet no change ever commenced without first recognizing a problem. VS Mag’s latest cinematic initiative, Aspirational, forces the audience to stare the current dynamic between the culture of twenty-something’s (and beyond) and the role that social networking plays in their lives.
My rugby knowledge is empty of rules and guidelines, absent of any clues as to how the game even begins. Yet, I can offer enough to appear well-informed, “All I know is I only leave a game on if I hear Bill MacLearn’s voice.” My minute knowledge can be accredited to Guinness, who released an extension of their “Made of More” campaign, focused on rugby’s soul – inspirational characters and integrity.
“Intelligence plus character- that is the goal of true education.” – MLK
M.A in Global Marketing Communications & Advertising, Emerson College – May 2015
B.S in Public Relations, Marketing minor, Suffolk University – May 2012Education
Meet Lulu – she’s five, hogs the couch, and is willing to head butt anyone for the sake of a cookie crumb.
Most importantly, she makes me laugh everyday.My wing-woman
My favorite emotion is induced by entering an unknown territory, watching people’s lives unfold in ways uniquely their own – threaded with the often humorous qualities that unite us all.
Above is a shot for my January 2015 trip to Iceland.Seduced by exploration